If the Sony Blu-Ray folks were smart: HD-DVD trademark firesale

HD and Blu-Ray

So Toshiba has officially killed the HD-DVD format, but the name should live on.

After all, it is far more descriptive in name than it’s blu-ray counterpart.

 

With many retailers calling HD-DVD players HDMI players to move them off the shelf, I can’t help but wonder what will happen to the HD DVD nomenclature. 

When you buy a new tv, you buy an HDTV, when you subscribe for Hi Definition channels with you cable/satellite provider, you get the HD package.  But, when you want to buy a HD player, you go with Blu-Ray now.  This makes absolutely no sense from the average misinformed consumer standpoint.  In fact, Blu-Ray as a product sounds like a new Pixar film.

 

If the Blu-Ray and HD-DVD camps got their heads out of their collective behinds, we should see a mutually amicable sale of the HD-DVD trademark.  In order to minimize confusion in the market, the name Blu-Ray should be dropped.  Just look at the name, what about Blu-Ray says HD?  Nothing, and it will take a much larger marketing effort to create Blu-Ray HD awareness than a simple name swap would.  After all, this is what we are talking about; versatile discs with HD content.

 

Mark my words, we will be calling Blu-Ray HD-DVD in no time.


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